The Yext Search Experience Cloud is our product suite that puts businesses in control of their facts online. By providing brand verified answers on their own websites — then across search engines, maps, apps, voice assistants and chatbots — the Yext Search Experience Cloud helps brands take back control of the customer journey.
There’s a massive paradigm shift going on in the world of search from chaotic results to verified answers. Today, when consumers enter a search query, they are likely to find their answer directly on the search engine results page (SERP) — in a featured snippet, Knowledge Panel, local pack, or other SERP feature. These structured results are considered brand-verified answers when the featured information is provided, and confirmed to be accurate, by the brand itself.
Intent marketing is the practice of marketing a product or service based on a consumer’s intent to make a purchase decision, as demonstrated by their actions. It means marketing to individuals whose behavior dictates that they are more likely to take a certain action or make a certain purchase.
Digital knowledge management entails identifying, managing, and curating the entities that matter to your business or organization. Such entities include simple data like name, address, and phone numbers, to more complex items like doctor’s credentials and specialties in the healthcare space. This also applies to other areas like legal, insurance, automotive, and many other industries with their own unique attributes.